Kelly Borth - Direct Hit


This month’s final word comes from the founder of GREENCREST, Kelly Borth. She knows what ROI means more than anyone, having started her company 20 years ago this year. Keep reading and find out what she thinks are the most important marketing decisions when in any business.

The measure of a woman is her ability to …? Define herself and be comfortable with her own definition.

How many cups of coffee do you drink per day? Three.

What is the biggest rip-off in marketing?
People who don’t know what they are doing and make the industry look bad.

When was the last time you felt intimidated? I’m not easily intimidated. I felt intimidated a lot in my early twenties when I first entered the business world. I think because I didn’t feel like I had a strong opinion.

Frank Sinatra or Tony Bennett? Tony, only because I sat on his lap once (laughing). It was at a private function.

What do you love most about leading a team? It’s about helping them realize and get them to the end result. It’s the process and the outcome combined. It’s facilitating growth.

What are you afraid of? Dark, scary movies.

What’s one thing you truly hate? Foods that have slimy textures.

A liar or a cheat — which is worse and why? Cheaters because they hurt other people along the way and liars get found out along the way.

What’s the finest compliment you’ve been given, and who gave it? When my father told me he was proud of me. It was the day I graduated from high school, and it was the first time I remember hearing that.

One treat in Columbus you can’t say no to? Oscar’s (Dublin) banana cream pie!

Who is someone in Columbus you truly admire? Debbie Penzone. I admire her for all she is in terms of total package. She has her heart in the right place, she’s very bright, deserves the role that she is in, and she’s a person I’d love to be more like.

Social Media will always (blank) and will never (blank).
Social media will always be an ongoing part of our culture and will never replace face-to-face relationships and personal relationships.

Is LeBron a deserter?
Yes.

What’s the most dangerous thing you’ve ever done?
Quitting my job in Chicago and moving to Ohio. I was following a love.

What’s the last thing you purchased for $500? Two new outfits at Ann Taylor.

For new business owners, what are the three most important marketing decisions they should make?
Determine a budget, have a plan and determine your competitive differentiation.