Jon Ricker - A Step Up


Once a month, C Magazine sits down with a prominent Columbus figure to understand their vibe at 5:01. This month’s Final Word comes from DSW CAO Jon Ricker. He’s sharp, responsive and all about performance, just like the incredible 100-point movie cars he’s been known to collect.

Where does your retail journey begin?
Performance Motor Cars Inc., 1985.

Gin, vodka or scotch?
Scotch – single malt.

Favorite vacation spot?
Portofino, Italy.

What makes you get out of bed?
The prospect of something totally new happening that day.

What is your finest accomplishment?
My two sons.

From whom did you receive the best piece of advice?
My father.

If you ruled the world, what would you change first?
Four-day work week with mandatory beach-time.

You’re on death row. Tell us what you just got done eating?
A little bit of everything I have avoided my whole life because it is “bad" for you.

Name three Columbus figures you admire.
Jay Schottenstein, Tanny Crane and Janet Jackson.

What’s something you find yourself saying a lot?
“Just when I think I have seen it all…”

What’s the one book you could read over and over?
The Seven Habits of Highly Effective People.

_____ makes the man.
Intelligence.

What dream company would you be CEO of, and who would you choose as execs?
Ultimate Luxury Inc., with Warren Buffet, Jack Welch and Steven Jobs.

What do you spend a little extra money on?
My automobiles.

Charlie Chaplin’s feet were insured for $150,000. What kind of shoes would you put him in?
LeBron’s latest Nikes.

_____ is the root of evil.
Complacency.

Name your gambling game of choice?
Roulette.

When reading through the newspaper, what kind of headline grabs your eye?
“The DOW is up by X Percent.”

How many pairs of shoes do you own?
Way too many. Hey, I work for DSW!