It’s a sad fact in life, but the majority of Americans and
Columbusites are more likely to have dipped into a box of Twinkies or a bag of Doritos in the last day than a bag of organic cookies made right around the corner. We seek outjunk food like vampires do blood, Canadians do hockey,or Michael Bay does explosions. Most people don’t realizethat there are healthy alternatives out there to the labels that took their hearts years ago, or they just don’t want to take achance on something new.
This war on unhealthy snacking is something that Brent andMelissa Jenkins are taking on with Sprig, a new subscription service offering healthy snacks. “I think there are a lot ofpeople out there that look at some of the organic good
stuff on the shelves and think about it, but are afraid orintimidated and never take that next step,” says Melissa. “Wet ry to sort out what we think is the best of the best and takethat out of the equation.”
After admiring the success and business model of asubscription cosmetics service last October, a small seed was planted in the mind of Brent Jenkins that, after a coupleof name changes, grew into Sprig. Relatives and neighbors always asked the Jenkins where they did their shopping.They wanted to know if the pair could shop for them and bring the healthy deliciousness to their pantries. The Jenkins realized they had found their niche.