Stop into almost any salon, and you’ll find there are very few businesses truly looking to revolutionize their industry. But according to Daniel Sadd, President of local beauty chain Salon Lofts, “We believe the world needs another single-owner, high-end salon like it needs a hole in the head. In fact, we gladly zig when everyone else zags,” he says. As it turns out, the willingness to zig is working—the company just opened their 11th location in central Ohio this spring, with 3 additional locations in Florida.
Salon Lofts will continue to expand in both Columbus and Florida, and has several Cincinnati locations in the works over the next few years. This aggressive expansion is the result of the company’s world class customer engagement process. “Our culture is all about freedom, creativity, independence and people in control of their own lives. We’re just the middleman in the process of putting the power in the hands of the client and the loft owner,” he says.
One main way the Salon Lofts concept empowers people is their interactive website Matchstylist.com. Based on the kind of service desired (hair, skin, nail and massage services are all available) plus the price range and preferred location, clients can pick from the company’s database of 300+ beauty care professionals. And by using photos of several different hair styles, clients are never more than three mouse clicks away from the perfect stylist.
Though the Matchstylist website was launched just 6 months ago, it has already gone through a re-design to make it more user-friendly. The site is now complemented by the Matchstylist Direct phone system, in which clients can call in with what they want and receive a call-back with an actual stylist and appointment. “We think [the concept] is real and relevant, and we think the concept is really going to take-off,” said Sadd.